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    Home > Commercial > Partnerships & Sponsorships

    Partnerships & Sponsorships

    Esports news that focuses on the biggest partnerships within the scene. Highlighting major team collaborations, commercial contracts and brand activations.
    Mobile Legends: Bang Bang Infinix partnership
    Mobile Legends: Bang Bang secures multi-year esports deal with smartphone company Infinix

    Tech brand Infinix is now the official smartphone partner of Mobile Legends: Bang Bang (MLBB),...

    28 February 2025 | Olivia Richman

    EstrelaBet partners with Vivo Keyd Stars
    Vivo Keyd Stars partners with bookmaker EstrelaBet

    Bookmaker EstrelaBet has secured a significant partnership with Brazilian esports organisation Vivo Keyd Stars. As...

    27 February 2025 | Tom Daniels

    eFootball at the FIFAe World Cup 2024
    FIFAe launches ‘innovation challenge’ for esports companies to develop technologies

    FIFAe, the esports division of global football governing body FIFA, is looking for esports companies...

    27 February 2025 | Tom Daniels

    UVS Games as Project K distribution partner
    League of Legends TCG secures publishing and distribution partner

    Riot Games has announced UVS Games as its official publishing and distribution partner for Project...

    25 February 2025 | Lea Maas

    Faker and Razer launch special edition Viper V3 Pro mouse
    Faker and Razer launch special edition Viper V3 Pro mouse

    Razer has officially launched the Razer Viper V3 Pro Faker Edition, the latest gaming mouse in...

    21 February 2025 | Davide Xu

    Evil Geniuses, Theta Labs
    Evil Geniuses brings mascot Meesh to life with new partnership

    Evil Geniuses (EG) has partnered with decentralised cloud infrastructure provider Theta Labs to launch an...

    20 February 2025 | Lea Maas

    Williams Esports sim racing
    Williams Esports sets up sim racing rigs at The O2 Arena

    Williams Esports has set up four sim racing rigs available for fans to use at...

    18 February 2025 | Lea Maas

    Ring Magazine FATAL FURY boxing event
    Ring Magazine to host FATAL FURY: City of the Wolves boxing event

    Popular magazine Ring Magazine has announced its first-ever boxing event in collaboration with FATAL FURY...

    18 February 2025 | Lea Maas

    Esports World Cup Foundation forms strategic partnership with Tencent
    Esports World Cup Foundation forms strategic partnership with Tencent

    The Esports World Cup Foundation (EWCF), the company behind the Esports World Cup (EWC), has announced a strategic partnership with Tencent E-Sports. The partnership, announced at the Empower Esports Worldwide...

    17 February 2025 | Davide Xu

    China’s MLBB Pro League unveil strategic partners 
    China’s MLBB Pro League unveils strategic partners 

    Chinese game publisher MOONTON has announced its partner list for the Mobile Legends: Bang Bang Pro League (MLBBPL), the new MLBB competition in China. In addition to smartphone brand Realme, MOONTON...

    14 February 2025 | Davide Xu

    Faker Razer livestream
    Faker and Razer to celebrate 10 year anniversary with special live stream

    League of Legends icon Lee 'Faker' Sang-hyeok is seemingly spending Valentine's Day preparing to celebrate 10 years of partnering with Razer by hosting a live stream at the company's Singapore...

    14 February 2025 | Olivia Richman

    Tencent partners with Rednote for Chinese King Pro League (KPL)
    Honor of Kings partners with Rednote for China’s King Pro League

    Honor of Kings, a mobile game developed by Tencent, has announced a strategic partnership with Chinese social media platform Rednote (Xiaohongshu) for the King Pro League (KPL). According to the...

    14 February 2025 | Davide Xu

    Abios Kindred Group partnership
    Abios secures multi-year esports betting partnership with Kindred Group

    Esports data and odds provider Abios has secured a multi-year partnership with major online betting operator Kindred Group. As a result, Abios will supply its esports betting product — which...

    14 February 2025 | Tom Daniels

    Chess player Ding Liren Signs With LGD Gaming ahead of the 2025 EWC
    Chess player Ding Liren signs With LGD Gaming ahead of the 2025 EWC

    Chinese esports organisation LGD Gaming has announced the signing of Ding Liren, marking his return to chess in 2025. The 17th World Chess champion is the latest chess player to...

    14 February 2025 | Davide Xu

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