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    Home > Commercial

    Commercial

    Find out what is happening in the business world of esports. Discussing topics such as partnerships, investments and major personnel moves.
    NAVI Mobile Legends Bang Bang roster
    Why has NAVI entered Mobile Legends: Bang Bang esports?

    Over the last couple of years, Mobile Legends: Bang Bang (MLBB) esports has become one...

    04 March 2025 | Tom Daniels

    LEC Winter hits over 800k peak viewership during Grand Final
    LEC Winter hits over 800k peak viewership during Grand Final

    The League of Legends EMEA Championship (LEC) rounded off its 2025 Winter Split with the seventh most-viewed...

    04 March 2025 | Davide Xu

    Mobile Legends: Bang Bang Infinix partnership
    Mobile Legends: Bang Bang secures multi-year esports deal with smartphone company Infinix

    Tech brand Infinix is now the official smartphone partner of Mobile Legends: Bang Bang (MLBB),...

    28 February 2025 | Olivia Richman

    EstrelaBet partners with Vivo Keyd Stars
    Vivo Keyd Stars partners with bookmaker EstrelaBet

    Bookmaker EstrelaBet has secured a significant partnership with Brazilian esports organisation Vivo Keyd Stars. As...

    27 February 2025 | Tom Daniels

    eFootball at the FIFAe World Cup 2024
    FIFAe launches ‘innovation challenge’ for esports companies to develop technologies

    FIFAe, the esports division of global football governing body FIFA, is looking for esports companies...

    27 February 2025 | Tom Daniels

    Valve announces major update to Counter-Strike 2 VRS model

    Valve has released significant changes to the Valve Regional Standings (VRS) model, a system that...

    26 February 2025 | Jonno Nicholson

    UVS Games as Project K distribution partner
    League of Legends TCG secures publishing and distribution partner

    Riot Games has announced UVS Games as its official publishing and distribution partner for Project...

    25 February 2025 | Lea Maas

    LTA Cross Conference 2025
    Team Liquid topples 100 Thieves to win LTA 2025 Cross Conference

    Team Liquid has won the first-ever LTA Cross Conference event, following a relatively dominant performance...

    24 February 2025 | Tom Daniels

    Faker and Razer launch special edition Viper V3 Pro mouse
    Faker and Razer launch special edition Viper V3 Pro mouse

    Razer has officially launched the Razer Viper V3 Pro Faker Edition, the latest gaming mouse in collaboration with League of Legends player and esports legend Lee 'Faker' Sang-Hyeok. The mouse features...

    21 February 2025 | Davide Xu

    GINX TV relocates to Guild HQ for 25% stake in media company

    Gaming content company GINX TV has partnered with Guild Esports and Gaming and relocated to its London-based headquarters. As a result of the relocation, the UK-based organisation will gain a...

    20 February 2025 | Jonno Nicholson

    Evil Geniuses, Theta Labs
    Evil Geniuses brings mascot Meesh to life with new partnership

    Evil Geniuses (EG) has partnered with decentralised cloud infrastructure provider Theta Labs to launch an interactive chatbot of its mascot, Meesh. Through an AI chatbot agent, EG fans will be...

    20 February 2025 | Lea Maas

    Esports Engine ESL FACEIT Group layoffs
    Esports Engine impacted by ESL FACEIT Group layoffs

    UPDATED 20/02/25: The article has been updated with a statement from ESL FACEIT Group regarding the Esports Engine layoffs. Esports Engine has reportedly undergone layoffs that include ESL FACEIT Group...

    20 February 2025 | Jonno Nicholson

    Virtus.pro enters Marvel Rivals esports
    Virtus.pro enters Marvel Rivals esports

    Virtus.pro has announced its entry into Marvel Rivals esports with the signing of a roster for the popular hero shooter. According to the esports organisation, the new roster will compete...

    19 February 2025 | Lea Maas

    Image of Neymar Jr and Cris Guedes posing in front of FURIA logo
    Neymar Jr announced as FURIA Kings League President

    Brazilian footballer Neymar Jr has been appointed as the President of FURIA's Kings League Brazil team. According to the esports organisation, the footballer will be involved in the seven-a-side football...

    19 February 2025 | Jonno Nicholson

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