{"id":167940,"date":"2025-02-20T15:00:00","date_gmt":"2025-02-20T15:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=167940"},"modified":"2025-02-20T14:13:04","modified_gmt":"2025-02-20T14:13:04","slug":"evil-geniuses-mascot-meesh-theta-labs-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2025\/02\/evil-geniuses-mascot-meesh-theta-labs-partnership","title":{"rendered":"Evil Geniuses brings mascot Meesh to life with new partnership"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=https://esportsinsider.com/"https:////esportsinsider.com//wp-content//uploads//2025//02//EG_THETA-min.png/" alt=\"Evil Geniuses, Theta Labs\" class=\"wp-image-167969\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/EG_THETA-min.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/EG_THETA-min-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/EG_THETA-min-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Evil Geniuses, Theta Labs<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67cf64d8a685d\" class=\"esi-paragraph \">\n    \n<p><strong>Evil Geniuses<\/strong> (EG) has partnered with decentralised cloud infrastructure provider <strong>Theta Labs<\/strong> to launch an interactive chatbot of its mascot, <strong>Meesh<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8a7606\" class=\"esi-paragraph \">\n    \n<p>Through an AI chatbot agent, EG fans will be able to interact with Meesh to keep up with the esports organisation and its community.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67cf64d8a8d6f\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-160691\" style=\"order: 1;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//12//theta-labs-flyquest-ai-chatbot/" target=\"_blank\">FlyQuest and Theta Labs to launch AI esports chatbot<\/a><\/li>\n          <li id=\"post-167410\" style=\"order: 2;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//02//faker-razer-partnership-livestream/" target=\"_blank\">Faker and Razer to celebrate 10 year anniversary with special live stream<\/a><\/li>\n          <li id=\"post-167343\" style=\"order: 3;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//02//tricked-esports-return-counter-strike/" target=\"_blank\">Tricked Esport returns with new owners and Valde-led Danish Counter-Strike 2 roster<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8aad38\" class=\"esi-paragraph \">\n    \n<p>The Meesh chatbot is set to go live in late March during VCT Americas Stage 1, VALORANT\u2019s regional tier-one league, where EG owns a franchising spot. The mascot will be available every day around the clock on the organisation&#8217;s website and Discord server. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8aba28\" class=\"esi-paragraph \">\n    \n<p>According to the organisation, the project aims to provide information on match schedules, team standings, player stats and more.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8ac6f8\" class=\"esi-paragraph \">\n    \n<p>The personalised interactions will also enable fans to provide community feedback and participate in exclusive giveaways and community events. These features are possible through Theta\u2019s EdgeCloud technology, a hybrid cloud-edge AI computing platform created in 2024.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-67cf64d8ad45a\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-esports-and-ai\"><span id=\"esports_and_ai\">Esports and AI<\/span><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8ae123\" class=\"esi-paragraph \">\n    \n<p><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//07//giantx-itero-gaming-acquisition/" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> and blockchain technology have been on the rise within the esports industry in recent years, with several <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//12//theta-labs-flyquest-ai-chatbot/" target=\"_blank\" rel=\"noreferrer noopener\">stakeholders<\/a> entering AI-focused partnerships. Moreover, gaming peripherals brand Razer revealed an <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//razer-ai-esports-coaching-ces-ava/" target=\"_blank\" rel=\"noreferrer noopener\">AI esports coaching project<\/a> at the tech trade show CES 2025 in January. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8aede5\" class=\"esi-paragraph \">\n    \n<p>\u201cEG has been a pioneer in utilising AI to redefine the esports industry, shared<strong> Chris DeAppolonio, CEO of Evil Geniuses<\/strong>. &#8220;After building multiple AI tools to help our teams scout talent and win championships, it made sense to see how AI can better enable us to engage with our fans.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8afadc\" class=\"esi-paragraph \">\n    \n<p>\u201cOur partnership with Theta Labs will give our fans the chance to interact with our new mascot on a level we hadn\u2019t imagined.\u201d <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8b075f\" class=\"esi-paragraph \">\n    \n<p>North American esports organisation EG was founded in 1999 and has since competed in various titles, such as Counter-Strike, Dota 2, League of Legends and Rocket League. Last year, the EG returned to its original logo as part of a <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//06//evil-geniuses-old-logo-25th-anniversary/" target=\"_blank\" rel=\"noreferrer noopener\">rebranding activation<\/a> for its 25th anniversary.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf64d8b150e\" class=\"esi-paragraph \">\n    \n<p>Among the organisation\u2019s biggest competitive achievements is the VALORANT Champions trophy in 2023. Although the EG\u2019s roster did not qualify for <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//02//valorant-masters-bangkok-2025-teams-format-scheulde/" target=\"_blank\" rel=\"noreferrer noopener\">Masters Bangkok<\/a>, the first international VALORANT event of this year, the squad will return with the <a href=https://esportsinsider.com/"https:////liquipedia.net//valorant//VCT//2025//Americas_League//Stage_1/" target=\"_blank\" rel=\"noreferrer noopener\">Americas Stage 1<\/a> kick-off.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Evil Geniuses, Theta Labs Evil Geniuses (EG) has partnered with decentralised cloud infrastructure provider Theta Labs to launch an interactive chatbot of its mascot, Meesh. Through an AI chatbot agent, EG fans will be able to interact with Meesh to keep up with the esports organisation and its community. The Meesh chatbot is &hellip; <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//02//evil-geniuses-mascot-meesh-theta-labs-partnership/">Continued<\/a><\/p>\n","protected":false},"author":121,"featured_media":167969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,106,237,240,8713],"tags":[15754,9955,33,20474],"class_list":["post-167940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-ai","tag-esports-partnership","tag-evil-geniuses","tag-theta-labs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evil Geniuses brings mascot Meesh to life with new partnership<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8" /><!-- /Added by HTTrack -->
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