{"id":164553,"date":"2025-01-23T16:44:58","date_gmt":"2025-01-23T16:44:58","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=164553"},"modified":"2025-01-23T16:45:45","modified_gmt":"2025-01-23T16:45:45","slug":"jd-gaming-xborg-fan-platform","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2025\/01\/jd-gaming-xborg-fan-platform","title":{"rendered":"JD Gaming launches fan engagement platform with XBorg"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=https://esportsinsider.com/"https:////esportsinsider.com//wp-content//uploads//2025//01//jd-gaming-xborg-partnership-large.jpg/" alt=\"Image of JD Gaming and Xborg logos on a red and black background\" class=\"wp-image-164554\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/jd-gaming-xborg-partnership-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/jd-gaming-xborg-partnership-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/jd-gaming-xborg-partnership-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/jd-gaming-xborg-partnership-1536x864.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/jd-gaming-xborg-partnership.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">JD Gaming partners with XBorg. Image credit: JD Gaming<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67cf696b712a0\" class=\"esi-paragraph \">\n    \n<p>Chinese esports organisation <strong>JD Gaming<\/strong> has partnered with <strong>XBorg <\/strong>to launch a new fan engagement platform.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b71ae0\" class=\"esi-paragraph \">\n    \n<p>JD Gaming&#8217;s fan platform will offer users personalised content and rewards based on their in-app activity alongside the ability to take part in challenges and unlock a range of digital collectables.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67cf696b72a41\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-130132\" style=\"order: 1;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2022//11//loud-fan-engagement-platform-loud-club/" target=\"_blank\">LOUD launches its own Web3 fan engagement platform &#8216;LOUD Club&#8217;<\/a><\/li>\n          <li id=\"post-154181\" style=\"order: 2;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//05//esports-organisation-fan-platforms/" target=\"_blank\">Which esports organisations have fan platforms?<\/a><\/li>\n          <li id=\"post-144082\" style=\"order: 3;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2023//09//mad-lions-loyalty-programme-the-pride/" target=\"_blank\">MAD Lions launches fan loyalty programme with Zilliqa<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67cf696b73d6f\" class=\"esi-paragraph \">\n    \n<p>Through its Player Identity Protocol, XBorg allows players to integrate data from the games they play and social media to unlock personalised experiences based on their personalities.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b74512\" class=\"esi-paragraph \">\n    \n<p>In an <a href=https://esportsinsider.com/"https:////x.com//JDGaming//status//1882428072747737391/" target=\"_blank\" rel=\"noreferrer noopener\">X post<\/a>, the organisation stated that it is looking forward to producing more content for its international fans. Details of the release date haven&#8217;t been revealed but the organisation noted that it will launch in the first quarter of 2025.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b74c66\" class=\"esi-paragraph \">\n    \n<p>XBorg is no stranger to the world of esports. In January 2024, it partnered with Swedish esports organisation <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//01//web3-company-xborg-partners-with-ninjas-in-pyjamas/">Ninjas in Pyjamas<\/a> to build its own fan engagement app.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b753d7\" class=\"esi-paragraph \">\n    \n<p>The web3 technology company is looking to build an open infrastructure that benefits the gaming and esports industries. This is done by providing parties with the tools to create custom applications that offer engaging and gamified experiences to fans.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b75b38\" class=\"esi-paragraph \">\n    \n<p>Owned by e-commerce company Jingdong, JD Gaming is a well-known name within Chinese esports, particularly the League of Legends scene. Its notable achievements include winning the 2023 League of Legends Mid-Season Invitational and both of LPL&#8217;s Spring and Summer Splits that same year.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b7629f\" class=\"esi-paragraph \">\n    \n<p>In the past 12 months, the organisation has aimed to improve its efforts to engage with fans. In January 2024, it launched an official <a href=https://esportsinsider.com/"https:////x.com//JDGaming//status//1744996598537650551/">Discord<\/a> channel for fans to interact directly with players and members of staff.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf696b769f9\" class=\"esi-paragraph \">\n    \n<p>XBorg joins JD Gaming&#8217;s ever-expanding partnership portfolio. 2024 saw the organisation secure partnerships with the likes of British automobile manufacturer <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//06//jdg-partners-jaguar-land-rover/">Jaguar Land Rover<\/a> and German supplement brand Doppelherz.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>JD Gaming partners with XBorg. Image credit: JD Gaming Chinese esports organisation JD Gaming has partnered with XBorg to launch a new fan engagement platform. JD Gaming&#8217;s fan platform will offer users personalised content and rewards based on their in-app activity alongside the ability to take part in challenges and unlock a range of digital &hellip; <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//jd-gaming-xborg-fan-platform/">Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":164554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,8713,14524],"tags":[282,9955,2252,5811,18046,16079],"class_list":["post-164553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-partnerships-sponsorships","category-web3-blockchain-crypto","tag-china","tag-esports-partnership","tag-esports-platform","tag-fan-engagement","tag-jd-gaming","tag-xborg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JD Gaming launches fan engagement platform with XBorg<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8" /><!-- /Added by HTTrack -->
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