{"id":164246,"date":"2025-01-23T10:00:00","date_gmt":"2025-01-23T10:00:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=164246"},"modified":"2025-01-23T09:30:34","modified_gmt":"2025-01-23T09:30:34","slug":"g2-esports-media-house-agency-62","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2025\/01\/g2-esports-media-house-agency-62","title":{"rendered":"G2 Esports launches new media house agency 62"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=https://esportsinsider.com/"https:////esportsinsider.com//wp-content//uploads//2025//01//G2-Esports-62-edited.png/" alt=\"G2 Esports launches 62\" class=\"wp-image-164456\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/G2-Esports-62-edited.png 1200w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/G2-Esports-62-edited-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/G2-Esports-62-edited-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/G2-Esports-62-edited-medium_large.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Image credit: G2 Esports<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67cf663c359b1\" class=\"esi-paragraph \">\n    \n<p><strong>G2 Esports<\/strong> has revealed its new media house agency <strong>62 <\/strong>(pronounced \u2018six-two\u2019), which aims to help mainstream brands authentically connect with the global esports audience.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c36216\" class=\"esi-paragraph \">\n    \n<p>Leveraging the esports organisation\u2019s experience, 62 will support brands with creative advertising, media buying, content production and event management.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67cf663c371c7\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-158919\" style=\"order: 1;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//10//g2-and-ig-end-dota-2-partnership/" target=\"_blank\">G2 and iG end Dota 2 partnership<\/a><\/li>\n          <li id=\"post-163234\" style=\"order: 2;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//six-invitational-2025-groups/" target=\"_blank\">Six Invitational 2025 groups unveiled<\/a><\/li>\n          <li id=\"post-162998\" style=\"order: 3;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//caedrel-jankos-kamet0-lec-2025-winter-co-streamers/" target=\"_blank\">Caedrel, Jankos and Kamet0 among LEC 2025 Winter Split co-streamers<\/a><\/li>\n          <li id=\"post-161707\" style=\"order: 4;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//g2-esports-10-year-anniversary-jersey/" target=\"_blank\">G2 Esports celebrates 10-year anniversary, unveils 2025 jersey<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67cf663c388b8\" class=\"esi-paragraph \">\n    \n<p>As part of the agency\u2019s offering, companies can hire G2\u2019s content team. This team will be led by Mathieu Lacrouts, the organisation&#8217;s <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//08//g2-esports-mathieu-lacrouts-head-of-media-house/">Head of Media House<\/a>. Lacrouts brings a decade of experience in digital marketing, having worked with Coca-Cola and Netflix. In 2015, Lacrouts also founded gaming and esports ad agency Hurrah.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c3904e\" class=\"esi-paragraph \">\n    \n<p>\u201cInnovation is at the forefront of everything G2 does, and our goal with 62 is parallel to this, working with brands to create new and authentic experiences for fans across the entertainment space,&#8221; commented <strong>Mathieu Lacrouts, Head of Media House at 62<\/strong>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c397c7\" class=\"esi-paragraph \">\n    \n<p>\u201cWhether it be across gaming, esports, or wider entertainment like music and sports, we understand what fans and brands deserve, and the campaigns we create always aim to elevate brands within the space and surprise and delight fans.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c39f2a\" class=\"esi-paragraph \">\n    \n<p>62 has already acquired clients such as gaming monitor brand AGON by AOC, French manga publisher Ki-oon, and trading card game Altered by Equinox. In the future, 62 aims to grow beyond esports into a media house in sports, manga, music, motorsports, and tabletop.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c3a698\" class=\"esi-paragraph \">\n    \n<p><span style=\"margin: 0px; padding: 0px;\">For ten years, G2 has competed in various esports titles and forged notable\u00a0<a href=https://esportsinsider.com/"https:////g2esports.com//pages//partners/" target=\"_blank\">partnerships<\/a>\u00a0with Mastercard, Spotify, Ralph Lauren, and others. To celebrate its<\/span> big 10th anniversary, the organisation launched an\u00a0immersive gallery, <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//g2-esports-10-year-anniversary-jersey/">G2LLERY, earlier this month<\/a>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c3adf9\" class=\"esi-paragraph \">\n    \n<p>For the organisation&#8217;s anniversary, G2 teased \u2018exclusive events\u2019, merchandise collections and a range of content as part of its year-long celebrations. Further details on the activations are yet to be disclosed.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf663c3b58c\" class=\"esi-paragraph \">\n    \n<p>In terms of its competitive achievements this year, the organisation recently secured a place at the <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//g2-esports-oxygen-six-invitational/">Six Invitational<\/a> in February, the largest tournament of the Rainbow Six Siege season.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: G2 Esports G2 Esports has revealed its new media house agency 62 (pronounced \u2018six-two\u2019), which aims to help mainstream brands authentically connect with the global esports audience. Leveraging the esports organisation\u2019s experience, 62 will support brands with creative advertising, media buying, content production and event management. As part of the agency\u2019s offering, companies &hellip; <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//g2-esports-media-house-agency-62/">Continued<\/a><\/p>\n","protected":false},"author":121,"featured_media":164456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,5283,106,237,240,18248],"tags":[764,223],"class_list":["post-164246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-investments","category-latest-news","category-news-by-region","category-north-america","category-top-stories","tag-g2","tag-g2-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G2 Esports launches new media house agency 62<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8" /><!-- /Added by HTTrack -->
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