{"id":161516,"date":"2025-01-01T13:49:02","date_gmt":"2025-01-01T13:49:02","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=161516"},"modified":"2025-01-01T13:49:05","modified_gmt":"2025-01-01T13:49:05","slug":"xborg-building-a-public-infrastructure-esports-gaming","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2025\/01\/xborg-building-a-public-infrastructure-esports-gaming","title":{"rendered":"XBorg \u2014 Building a Public Infrastructure for Esports and Gaming\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=https://esportsinsider.com/"https:////esportsinsider.com//wp-content//uploads//2025//01//XBorg-Article-ESI-large.png/" alt=\"XBorg Esports Insider\" class=\"wp-image-161517\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/XBorg-Article-ESI-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/XBorg-Article-ESI-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/XBorg-Article-ESI-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/XBorg-Article-ESI-1536x1024.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/XBorg-Article-ESI.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: XBorg<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67cf69a1cb724\" class=\"esi-paragraph \">\n    \n<p>While most tech startups chase venture capital, <strong>XBorg<\/strong> is seemingly pursuing a different vision: building an open infrastructure to benefit the gaming industry.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1cbf3c\" class=\"esi-paragraph \">\n    \n<p>Founded in 2022, XBorg has built a product that allows esports teams to easily create customised fan applications that provide gamified and immersive fan experiences. Some of the company\u2019s partners already include the likes of Team Liquid, <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//01//web3-company-xborg-partners-with-ninjas-in-pyjamas/">Ninjas in Pyjamas<\/a> and <a href=https://esportsinsider.com/"https:////esportsinsider.com//2023//03//team-bds-xborg-blockchain/">Team BDS<\/a>.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67cf69a1ccf6a\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-161493\" style=\"order: 1;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//12//best-esports-advertising-campaigns-2024/" target=\"_blank\">The best esports advertising campaigns of 2024<\/a><\/li>\n          <li id=\"post-161490\" style=\"order: 2;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//12//biggest-esports-partnerships-2024/" target=\"_blank\">The biggest esports partnerships of 2024<\/a><\/li>\n          <li id=\"post-161501\" style=\"order: 3;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//12//esports-stakeholders-teams-2024-review/" target=\"_blank\">A Year of Transformation: Esports stakeholders reflect on 2024<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67cf69a1ce2b2\" class=\"esi-paragraph \">\n    \n<p>In 2024 it was announced that <a href=https://esportsinsider.com/"https:////cointelegraph.com//press-releases//xborg-secures-9m-to-bring-player-identity-to-the-masses/">XBorg had raised a total of $9m<\/a> exclusively from individual investors. As a result, XBorg today has over 25,000 gamers and industry enthusiasts who now collectively own the company and guide its development.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1cea3a\" class=\"esi-paragraph \">\n    \n<p>&#8220;Traditional companies optimise for shareholder returns. We&#8217;re optimising for industry-wide impact by creating a public good for gaming,&#8221; explained<strong> Louis Regis, XBorg&#8217;s Founder and CEO<\/strong>.<br><br>&#8220;When your stakeholders are the users of your platform, you can focus on long-term value creation rather than quarterly results.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-67cf69a1cf21c\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><span id=\"a_composable_infrastructure_for_player_identity\">A Composable Infrastructure for Player Identity<\/span><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1cf97d\" class=\"esi-paragraph \">\n    \n<p>As esports organisations look to develop loyal, lifetime fans, a variety of tools and marketing strategies have been utilised to bolster fan engagement. One of these methods is the development of apps that look to connect fans closer to teams through reward systems and personalised content. However, developing these apps can be a major undertaking.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d00f7\" class=\"esi-paragraph \">\n    \n<p>By working with XBorg, a team can launch personalised content feeds, achievement-based rewards or community challenges in days \u2013 all while maintaining their branding and user experience.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d0859\" class=\"esi-paragraph \">\n    \n<p>\u201cEsports teams shouldn&#8217;t need a software development team to launch innovative fan features,&#8221; said Louis.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d0fee\" class=\"esi-paragraph \">\n    \n<p>&#8220;We&#8217;re simplifying the technical heavy lifting so brands can focus on what they do best \u2013 engaging with their communities.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d1756\" class=\"esi-paragraph \">\n    \n<p>Powering these capabilities is XBorg&#8217;s core technical infrastructure, which consolidates fragmented gaming data into unified player profiles. The protocol aggregates achievements, gameplay statistics, social engagement and other metrics across games and platforms, creating digital identities that teams can leverage to create meaningful fan experiences.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d1eb2\" class=\"esi-paragraph \">\n    \n<p>&#8220;We provide the developer tools, APIs and templates that let teams focus on creating unique experiences rather than building infrastructure from scratch,&#8221; Louis explained.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d2619\" class=\"esi-paragraph \">\n    \n<p>&#8220;It&#8217;s similar to how Stripe simplified payments \u2013 we&#8217;re simplifying the technical heavy lifting for better fan experiences.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-67cf69a1d2dac\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><span id=\"a_different_model_for_gaming_audiences\">A Different Model for Gaming Audiences<\/span><\/h2>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=https://esportsinsider.com/"https:////esportsinsider.com//wp-content//uploads//2024//01//1vwUJ0s8TQy43WKQOvVPYJg-large.webp/" alt=\"XBorg partners with Ninjas in Pyjamas\" class=\"wp-image-148673\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/01\/1vwUJ0s8TQy43WKQOvVPYJg-large.webp 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/01\/1vwUJ0s8TQy43WKQOvVPYJg-medium.webp 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/01\/1vwUJ0s8TQy43WKQOvVPYJg-medium_large.webp 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/01\/1vwUJ0s8TQy43WKQOvVPYJg.webp 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">XBorg partnered with Ninjas in Pyjamas in 2024. Image credit: XBorg<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67cf69a1d3657\" class=\"esi-paragraph \">\n    \n<p>XBorg&#8217;s community ownership model enables a different kind of long-term thinking.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d3dba\" class=\"esi-paragraph \">\n    \n<p>By steering away from traditional venture capital investment methods, XBorg hopes that it can focus on its mission of becoming a \u2018public good\u2019 for the gaming industry as opposed to generating quick returns.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d4528\" class=\"esi-paragraph \">\n    \n<p>This structure creates unique alignments, allowing developers to suggest features and build new applications on top of the protocol. Meanwhile, casual gamers can influence the direction of the products to enhance their gaming experience.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d4c7c\" class=\"esi-paragraph \">\n    \n<p>&#8220;When you&#8217;re building public infrastructure, having the actual users guide development just makes sense&#8221;, noted Louis. &#8220;Our community understands gaming&#8217;s needs firsthand because they are also esports fans.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-67cf69a1d5426\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><span id=\"challenges_and_questions_ahead\">Challenges and Questions Ahead<\/span><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d5ca3\" class=\"esi-paragraph \">\n    \n<p>While XBorg&#8217;s decentralised approach is different, it also raises questions. Can a community-governed entity effectively compete with venture-backed competitors?<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d6416\" class=\"esi-paragraph \">\n    \n<p>The company&#8217;s bet is that community alignment will prove more valuable than traditional corporate resources. In an industry exploring new business models, XBorg&#8217;s experiment in decentralised ownership looks to offer a new template for how gaming infrastructure gets built and governed.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d6b7b\" class=\"esi-paragraph \">\n    \n<p>&#8220;Our end goal is to open-source as many components of our industry as possible,&#8221; stated Louis.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d72eb\" class=\"esi-paragraph \">\n    \n<p>&#8220;By making our infrastructure community-owned, we ensure it serves the entire ecosystem rather than any single company&#8217;s interests.&#8221;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69a1d7a33\" class=\"esi-paragraph \">\n    \n<p>As the esports industry continues to mature, XBorg&#8217;s community-first approach could signal a broader shift in how gaming infrastructure evolves \u2013 one where the lines between users, developers, and owners become increasingly blurred.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: XBorg While most tech startups chase venture capital, XBorg is seemingly pursuing a different vision: building an open infrastructure to benefit the gaming industry. Founded in 2022, XBorg has built a product that allows esports teams to easily create customised fan applications that provide gamified and immersive fan experiences. Some of the company\u2019s &hellip; <a href=https://esportsinsider.com/"https:////esportsinsider.com//2025//01//xborg-building-a-public-infrastructure-esports-gaming/">Continued<\/a><\/p>\n","protected":false},"author":29,"featured_media":161517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,50,8717,54,106,237,8713,18641,18248,14524],"tags":[40,466,183,13925,16079],"class_list":["post-161516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-features","category-insights","category-interviews","category-latest-news","category-news-by-region","category-partnerships-sponsorships","category-sponsored","category-top-stories","category-web3-blockchain-crypto","tag-esports","tag-nip","tag-team-liquid","tag-web3","tag-xborg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XBorg \u2014 Building a Public Infrastructure for Esports and Gaming\u00a0<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8" /><!-- /Added by HTTrack -->
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