{"id":159925,"date":"2024-11-13T17:06:15","date_gmt":"2024-11-13T17:06:15","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=159925"},"modified":"2024-11-15T12:25:46","modified_gmt":"2024-11-15T12:25:46","slug":"team-liquid-myblue-platform","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/11\/team-liquid-myblue-platform","title":{"rendered":"Team Liquid launches fan engagement platform MyBlue"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=https://esportsinsider.com/"https:////esportsinsider.com//wp-content//uploads//2024//11//16x9-B-large.png/" alt=\"\" class=\"wp-image-159928\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/16x9-B-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/16x9-B-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/16x9-B-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/16x9-B-1536x864.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/16x9-B.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Team Liquid<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67cf69e7a37bf\" class=\"esi-paragraph \">\n    \n<p>Multinational esports organisation<strong> Team Liquid<\/strong> has launched a new fan engagement platform called <strong>MyBlue<\/strong> on the <strong>Sui<\/strong> blockchain.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69e7a3fbe\" class=\"esi-paragraph \">\n    \n<p>The new platform is an expansion of Liquid+, Team Liquid&#8217;s original fan engagement platform launched in 2020. Fans will be able to redeem both real-world and digital rewards by interacting with Team Liquid and completing challenges.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67cf69e7a4e65\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-156406\" style=\"order: 1;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//07//team-liquid-visa-partnership-vct-game-changers/" target=\"_blank\">Team Liquid secures VCT Game Changers partnership with Visa<\/a><\/li>\n          <li id=\"post-150202\" style=\"order: 2;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//02//team-liquid-secures-multi-year-deal-with-sui-to-build-loyalty-platform/" target=\"_blank\">Team Liquid secures multi-year deal with Sui to build loyalty platform<\/a><\/li>\n          <li id=\"post-155239\" style=\"order: 3;\"><a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//06//team-liquid-community-gaming-onchain-summer-2024/" target=\"_blank\">Team Liquid and Community Gaming announce  tournament series for Onchain Summer 2024<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67cf69e7a6018\" class=\"esi-paragraph \">\n    \n<p>The new fan platform was created in collaboration with Mysten Labs, the creators of the Sui blockchain, and is the first major announcement since the deal between Team Liquid and the blockchain company was announced in February 2024. Team Liquid&#8217;s fan engagement platform Liquid+ will be replaced by the new platform.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69e7a67b0\" class=\"esi-paragraph \">\n    \n<p>As is expected from a partnership of this kind, Team Liquid fans will be able to access different challenges and quests inside the app. Fulfilling goals will help fans acquire digital rewards such as customisation items for their profiles. In addition, more tangible, real-world items will be available, ranging from signed jerseys and Team Liquid store discounts to exclusive access to players and merchandise.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69e7a6f16\" class=\"esi-paragraph \">\n    \n<p><strong>Steve Arhancet, Co-CEO of Team Liquid<\/strong>, commented on the launch: &#8220;Thanks to our partnership with Mysten Labs, we\u2019ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform. Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can\u2019t wait for all our fans to get their own Blue!\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69e7a76ad\" class=\"esi-paragraph \">\n    \n<p>To celebrate the launch of the new platform, Team Liquid will host an event on the app on November 14th, offering discounts and giveaways for fans who complete various goals.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67cf69e7a7e13\" class=\"esi-paragraph \">\n    \n<p>The launch of MyBlue makes Team Liquid the latest esports brand to partner with a blockchain platform for a fan engagement tool. The likes of <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//05//ninjas-in-pyjamas-zilliqa-fan-engagement-the-dojo/">NIP<\/a>, <a href=https://esportsinsider.com/"https:////esportsinsider.com//2022//11//loud-fan-engagement-platform-loud-club/">LOUD<\/a> and <a href=https://esportsinsider.com/"https:////esportsinsider.com//2021//03//virtus-pro-officially-launches-fan-engagement-app-bearloga/">Virtus.pro<\/a>, among others, have also taken part in similar projects.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Team Liquid Multinational esports organisation Team Liquid has launched a new fan engagement platform called MyBlue on the Sui blockchain. The new platform is an expansion of Liquid+, Team Liquid&#8217;s original fan engagement platform launched in 2020. Fans will be able to redeem both real-world and digital rewards by interacting with Team Liquid &hellip; <a href=https://esportsinsider.com/"https:////esportsinsider.com//2024//11//team-liquid-myblue-platform/">Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":159928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,239,55,106,58,237,8702,240,8713,8701,18248,8723,14524],"tags":[5811,183],"class_list":["post-159925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-europe","category-esports-titles","category-latest-news","category-lol","category-news-by-region","category-moba","category-north-america","category-partnerships-sponsorships","category-shooters","category-top-stories","category-valorant","category-web3-blockchain-crypto","tag-fan-engagement","tag-team-liquid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Team Liquid launches MyBlue fan platform - Esports Insider<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8" /><!-- /Added by HTTrack -->
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